Value first. Always.
EZDawn is free to use — with a complete morning activation system. Premium is for people who want a coach that adapts to them.
A complete morning activation system.
- Brain Fog Assessment
- Personalized onboarding
- 10-minute Morning Activation Protocol
- Daily Morning Reset
- Morning Activation Score
- 7-Day Morning Reset challenge
- Basic progress tracking
A morning system personalized to your brain.
Almost 5 months free with annual billing.
Save €33.89 compared with monthly billing (€6.99/mo).
- AI Morning Coach that adapts to your patterns
- Advanced protocols: Snooze Recovery, ADHD, Deep Focus, Low Energy, Stress Reset
- Advanced insights: weekly reports & morning patterns
- Unlimited custom routines (duration, exercises, focus)
- Future: wearable, sleep data, Apple Health & Google Fit
Cancel anytime in a couple of clicks. Read our refund policy before you decide.
Questions people ask before upgrading
No. EZDawn doesn't ask you to track twenty habits. It focuses on one narrow window — the first 10 minutes after you wake up — and guides you through it in real time. There's no streak shaming and nothing to maintain beyond showing up tomorrow.
You keep your account, your history, and everything in the free plan — the assessment, the 10-minute protocol, your Morning Activation Score and momentum. Only the Premium features pause. Your subscription runs to the end of the period you already paid for.
Your morning history is stored in your own account and is only visible to you. We don't sell data and we don't run ads. Payments are handled by Stripe — we never see your card details. See the Privacy Policy for the full picture.
Free gives you the routine. Premium adapts it: an AI Morning Coach that reads your own patterns, specialised protocols for snooze recovery, ADHD, low energy or stress, deeper weekly insights, and unlimited custom routines.
More detail in our refund policy, privacy policy and terms.
EZDawn helps you first. You choose to upgrade because it gives you more value.